Friday, July 8, 2011


Manchester City announced a hugely lucrative naming rights deal with Etihad Airways on Friday which will see their City of Manchester Stadium immediately renamed the Etihad Stadium. 
At a news conference at the arena, the club also unveiled their own team jet, an Airbus A-330 in the team's sky blue colours with their name and badge emblazoned on the sides.
The deal, according to widespread British media reports, is worth a reported 150 million pounds spread over the next 10 years, and will give the club a major revenue boost, allowing them to comply with UEFA's new financial fair play rules which come into effect for the 2013/14 season.

UEFA though, are likely to examine the deal because under the new regulations clubs are not allowed to spend more than they earn. If UEFA feel the sponsorship deal has been inflated to give income levels an artificial boost, then they could take action.
The estimated worth of the deal trumps the previous British record naming rights deal secured by Arsenal, who struck a 15-year agreement worth 100 million pounds with Emirates Airways in 2006.
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